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Contact Us

Smarter marketing. Better patient outcomes.

Enhancing your reputation, increasing patient engagement, and leveraging data-driven insights are at the heart of what we do. The Partnership is a fully integrated PR, marketing, and communications agency with a dedicated healthcare marketing team serving Atlanta, Tampa and Southwest Florida.

With deep healthcare marketing expertise and a proven record of results, we help hospital networks and medical centers strengthen their reputation, increase patient engagement, and build lasting connections. Supporting your growth and advancing your mission is the focus of every partnership. Let’s work together to elevate your patient engagement and make every connection count.

Partner with us
Icon of a person representing patient acquisition growth

16%

conversion on new patient acquisition

open rate on email newsletter campaign

48%

open rate on email newsletter campaign

symbol for money raised in community fundraisers

$2M

raised in community fundraisers

How we work

We’re a fully integrated healthcare marketing agency built to strengthen the connection between patients, communities, and hospital networks. Our approach ensures audiences experience a shared story across every touchpoint—brand, digital, media, and everything in between. With strategy, creative, media and PR in-house, we help medical centers and healthcare organizations move faster, think smarter, and make an impact that patients and communities can truly feel.

See Healthcare Marketing Services
  • Go-to-Market Healthcare Strategy & Planning
  • Competitor & Market Analysis
  • Brand Positioning & Messaging Strategy
  • Integrated Campaign Planning
  • Consumer Insights & Journey Mapping

Data-driven marketing that works: explore our case studies

  • Identity Design & Development
  • Creative Marketing Campaigns
  • Content Strategy & Media Planning
  • Paid Media & Social Advertising
  • Influencer Marketing & NIL Partnerships (Name, Image, Likeness)

See how we bring brands to life

  • Healthcare Crisis Communication & Brand Reputation
  • Public Relations Strategy
  • Media & Communications Training
  • Media Relations & Press Outreach
  • Reputation Management
  • Media Monitoring & Social Listening

PR and crisis success stories

  • Marketing Data Analytics & Insights
  • Website Development & SEO Optimization
  • Website Hosting & Maintenance
  • Email Marketing & Automation Solutions
  • Custom Digital Product Development

Web and digital transformations that drive results

An analytics platform and insights product built by marketers for marketers.

Unlock marketing insights with Partnership360 analytics 

An analytics platform and insights product built by marketers for marketers.

Unlock marketing insights with Partnership360 analytics 

Healthcare marketing success
nch stand with nch ad featuring a baby onesie on an orange background

NCH – Naples Comprehensive Health

Awareness and Advocacy Campaign to Keep Healthcare In-Network for Florida Patients

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CURE Childhood Cancer

The Digital Marketing Strategy that Extended Fundraising Efforts Nationwide

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Children’s Healthcare of Atlanta

Creating a Digital Fundraising Platform for the Annual Heart Swap Campaign

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NCH print ad I know my health is in the best hands
NCH Embroidery
NCH Baker Downtown address graphic
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NCH – Naples Comprehensive Health

A Complete Rebrand for one of Southwest Florida’s Leading Hospital Systems

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DAYTON EYE SURGERY CENTER

Increase Patient Volumes and Drive Referrals with Strategic Marketing Outreach and a Total Rebrand

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MERCY HEALTH – Ohio’s Largest Healthcare System

Identify, Connect, and Attract New Patients through a “New Movers” Outreach Campaign

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Got patients? Get insights.

Every great partnership starts with a conversation.

We’d love to learn more about you and how we can grow your brand together. How about coffee on us?

A team focused on healthcare marketing

Data-driven insights, creative marketing strategies and expert execution that powers growth for healthcare providers, hospital networks and health systems. We grow your healthcare brand while increasing patient engagement to achieve measurable results.

VP Partnership Health

Alex Loehrer

CEO & Owner

Amanda Lucey

EVP, STRATEGY & BUSINESS DEVELOPMENT

Sela Missirian

VP, OPERATIONS & PERFORMANCE

Jeremy Hill

SVP, INTEGRATED MEDIA

Charlie Legg

VP, Partner Services & Strategy

Rhea Zigmund

CREATIVE DIRECTOR

Greg Grantham

Christine Rockhold

Christine Rockhold

Christine is a highly accomplished marketing and communications leader with extensive experience in delivering exceptional integrated marketing campaigns. Her expertise includes digital marketing, marketing strategy, campaign planning and management, branding, and analytics.

Christine has dedicated the last few years of her career to the healthcare industry supporting our key partner, NCH, in Florida, focusing on lead generation, reputation management, and branding. Christine has led major milestone initiatives for healthcare system and guided the renaming and rebranding process for the organization’s medical group. She currently supports all marketing and communications for two strategic pillars of the organization.
Christine has spent most of her career in financial services, technology, media, and non-profit. However, her global marketing experience with IBM and John Deere showcase her ability to drive successful marketing strategies, enhance brand awareness, and generate significant business growth for organizations in any industry.

Christine holds a Master’s degree in communication leadership from Drake University and a Bachelor’s degree in Communications from Bradley University, with an emphasis in news and public relations.
You’ll find her Midwest roots run deep, but her passion for the beach eventually led her to Florida where she has lived since 2013.

Greg Grantham

Greg Grantham

Greg is a Creative Director at The Partnership with over 20 years of experience in the industry. Greg is dedicated to creating emotionally resonant, conversation-sparking work that gives campaigns a heartbeat. He emphasizes the importance of communication and collaboration, having led teams and managed budgets of all sizes. Known for his unique perspective, Greg champions strategically led late nights, unconventional field trips, and hands-on leadership.

Greg has garnered numerous accolades, including Addy’s, a Webby contribution, a Globe, a Davey, and recognition at the New York Festival. His client portfolio includes prominent names like Southern Company, Conan, Cricket Wireless, Gas South, the Braves, and Coca-Cola. Greg has deep experience in healthcare marketing, serving both health systems and retail pharmaceutical industry clientele.  His creative endeavors are matched by his ability to bring teams together to achieve remarkable outcomes. 

Greg graduated from Elon University with a Bachelor of Science in Communications and Journalism. Outside the office, Greg enjoys kayaking on the Chattahoochee River and has a notable collection of kayaks.

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Rhea Zigmund

Rhea Zigmund

Rhea is a skilled strategist and account director who helps organizations advance business objectives through strategic communications marketing, leading the delivery of integrated programs and projects, including strategy, planning, research, creative, internal, and external communications, earned media, paid media, social media, celebrity and influencer partnerships, events and experiences, and measurement. Prior to joining Partnership Health, Rhea was Vice President at Edelman where she specialized in Healthcare and Business Transformation. She led large-scale communications marketing programs for national health organizations. She also supported partners through change and transformation, such as mergers and acquisitions, rebrands, repositioning, restructuring, and workforce challenges. Rhea holds an MBA from Georgia State University with a specialization in organizational management. She is a Prosci® Certified Change Practitioner. Originally from Kentucky, Rhea earned her Bachelor of Science in Integrated Strategic Communications from the University of Kentucky. Living in Atlanta, GA with her husband and two dogs, Rhea spends her spare time exploring the city and working with her local foster care community.
Jeremy Hill

Jeremy Hill

For the past 20 years, Jeremy has specialized in digital innovation for healthcare marketing, leading Partnership Health’s efforts to enhance web development and UX/UI design for a variety of healthcare clientele. Jeremy’s digital oversight and expertise include comprehensive redevelopment and re-platforming of web presences for multi-facility health systems, engineering and management of digital fundraising campaigns for non-profit health, and crisis communications consulting and intervention for cyber malfeasance.

Jeremy centers his team on trust and transparency, encouraging autonomy and bold ideas. This approach has been crucial in navigating the complex challenges of the healthcare sector and driving digital transformations that improve patient engagement and operational efficiency. As a storyteller and strategist, Jeremy is committed to leading digital service transformations and optimizing web experiences to foster growth and enhance user journeys in the healthcare industry.

When he’s not pioneering digital marketing innovations, Jeremy enjoys being active with his family outdoors – on the golf course, in kayaks or up the mountain.

Sela Missirian

Sela Missirian

Sela is a strategic brand marketer who helps brands grow through modern forms of engagement. With deep digital roots at multiple tech startups, international assignments and significant consulting expertise, she develops solution-based marketing strategies for clients to achieve their business goals.

Sela’s healthcare work spans pharmaceuticals Allergan and Pfizer, healthcare systems NCH, Piedmont Healthcare and Southwell, specialty group Dentistry for Children and medical device Kinas Medical Technologies. Other industry work includes Citrix, SAP, Voya Financial, Chick-fil-A, The Dairy Alliance and Equifax.

Sela graduated with a bachelor’s in science from Cornell University and is a regular marketing lecturer at GA Tech’s Scheller College of Business Executive MBA program.

julie crow

Julie Crow

As SVP of Partner Services and Program Management, Julie oversees partner relationships, including managing current partner relationships and workflows, new partner onboarding and discovery, strategic leadership of projects, operations and program management. Julie oversees the agency’s account management and project management teams.

Julie has spent her entire career as a brand strategist and marketer with leadership experience in many categories including consumer products, beauty, entertainment, wellness and non-profit.

She started her career in New York City at Colgate Palmolive and Estee Lauder, managing marketing and advertising for a variety of their signature brands. Julie spent her first decade working for Turner Broadcasting (now Warner Discovery) in Atlanta leading marketing for networks such as TBS, TNT, and Turner South. Following her Turner days, Julie ran her own marketing consulting business, focusing on brand development and marketing strategy for clients across diverse categories.

Julie is also a certified health coach and wellness advocate and has dedicated time over the past decade to helping companies and families build programs and habits for good nutrition and healthy living.

Alex Loehrer

Alex Loehrer

Alex Loehrer is a seasoned strategy, marketing, and operations consultant with 15 years of experience in the healthcare industry. He has assisted health systems, independent hospitals, private practices, and B2B enterprises in understanding markets, refining value propositions, optimizing services, and enhancing patient and customer connections.

Alex began his healthcare career in an agency, where he founded Genessa Health Marketing, a strategic marketing and communications firm. The agency, which served nearly a dozen healthcare entities, was sold in the early 2010s. From 2013 to 2018, Alex led system marketing initiatives for Mercy Health, Ohio’s largest health system, and one of the 20 largest Catholic health systems in the U.S.

In 2018, Alex became COO of Compass Point Counseling Services, leading the practice to 250% growth, expanding into three states, and launching a teletherapy practice before its acquisition in 2021. He now serves as Chief Business Officer for Lee Side Wellness, advancing exceptional mental healthcare throughout Ohio.

Alex’s strategic and operational insights have benefited clients ranging from health systems and hospitals to firms in medical interpreting, telehealth, hospice care, and SaaS for suicide prevention. He is passionate about improving both client performance and the health of the communities they serve. Alex holds a BA in French from John Carroll University and an MBA from Xavier University. Outside of work, he enjoys spending time outdoors with his wife and four children.

Amanda Lucey

Amanda Lucey

Amanda Lucey is CEO of The Partnership, Atlanta’s oldest privately held marketing and brand communications agency, established in 1979. The firm orchestrates integrated solutions across branding, communications, advertising, public relations, crisis management and digital development. The Atlanta, Georgia-headquartered agency has over 30 employees and offices in Florida, Ohio and Pennsylvania. Her agency represents corporate clients spanning Coca-Cola, International Continental Hotel Group, Ferrari, and the top 100- healthcare systems including NCH. With their name as their approach, The Partnership is devoted to genuine collaboration and realizing results.

Amanda is a change agent. Amid the COVID-19 pandemic, Amanda’s expertise in navigating change and crisis communication became invaluable to brands. She’s one of the leading crisis communications and media training experts in the nation.

Amanda resides in Atlanta and Naples, Florida.

A new element. A stronger Alloy.

The Partnership is now part of Alloy. We’re still the same team you know, now working with more people who share our love of great work. Together, we’re already taking on bigger challenges and getting even better results.

Read all about it